We believe in harnessing the collaborative power of outstanding talent to deliver industry-shaping experiences.

With hope for a brighter future…🕊️🇵🇸 Rania & The ReShape Team

Our hearts go out to the people in Morocco. Sending our thoughts and prayers to everyone affected by the devastating earthquake that took place last Friday evening. #morocco #earthquakemorocco #earthquake

What do you think? If you keep doing the same things in your brand or business, you shouldn't expect different results. In order to create meaningful change and drive success, brands and businesses must be willing to take risks and explore new approaches. Redefinition offers the opportunity to shake things up and take a fresh look at how a brand operates. By making strategic and intentional changes, businesses can innovate and stay ahead of the competition. And you, has your brand or business ever undergone a redefinition? Are you looking to do one? Let us know in the comenta below 👇🏼!! #brandexperiences #experiences #brandstrategy #brandbuilding #quotes #rmkcollective

Speaking about brand redefinition... A great example of it is the transformation of Tiffany & Co in 2019. The fine jewellery house underwent a major redefinition process that was designed to modernize the brand and appeal to younger consumers - as well as to enhance the overall experience. Have a look at the reels to check out the key changes that marked the redefinition transtion of the brand. What are your thoughts? Do you have any examples of brand redefinition where the focus is on enhancing the experience? Let us know below in comments ♥️ #brandredefinition #tiffany #tiffanyandco #brandbuilding #immersewithrmk #rmkcollective

When we think of the process of brand experience redefinition, we think of it like an artist's brush. With each stroke we create a vivid, emotional connection with our customers. And just like a masterpiece, the process requires constant adaptation, but with each stroke you're bulding a personalized, authentic bond with your audience that will last a lifetime. More and more brand experiences are becoming crucial, and staying up to date with trends and new technologies are becoming the pain point to many brands that can't keep up with the rythm and stay behind. If you're looking for help to give a revamp to your brand experience, DM or email us at info@rmkcollective.com. We would love to be part of the process! #brandredefinition #rmkcollective #rmkpedia #brandstrategy

In the hunt to learn more about brand realignment and discover how it has impacted real life brands such as Burberry? We've compiled something to listen to by @theunifiedbrandpod , something to read by @harvard_business_review and an amazing real life example of realignment from @burberry ! Swipe left - link in "The Edit" folder. #branrealignment #brandstrategy #theeditbyrmk #rmkcollective

We extend our heartfelt condolences to the UAE president HH Sheikh Mohamed Bin Zayed Al Nahyan & the Royal Family of the UAE during this time #sheikhsaeed #uae

According to the SBA reports, 49.7% of businesses will fail in half of a decade. Historically, these statistics have stayed consistent since the 1990s, even despite the recent COVID pandemic. So, in short, businesses have a 50/50 chance of survival in 5 years. WHY? At the end of the day a business failure can happen due to many reasons, however one of the main ones is the lack of brand building. They have the idea, the products, the name but they miss on their story, their image, their identity. If you feel your brand is on the same page with what we just described, swipe left to discover what you might be missing out on. Need more help? Send us an email or a DM! #brandrealignment #brandbuilding #entrepreneurship #rmk7s #rmkcollective

Does your brand need a realignment? We might not be able to tell you, but we can advise you on which steps to take in order to see if your brand is due for a realignment or not. [SWIPE LEFT TO FIND OUT] At The RMK Collective we believe that consistent brand health check-ups are essential in order to stay relevant and competitive in today's market, that's why we always start by using these steps in order to realign their direction, as we did with one of our clients, @majidalfuttaim ’s own concept store, @thatconceptstore . We reviewed their overall experience in order to be able to realign their direction by redefining their brand values, community, content strategy, image & overall positioning, as well as their experience plan from a strategy point of view. If you're looking to see if your brand is relevant & up to date, contact us via DM or on info@rmkcollective.com to discuss further about how we can help! #brandrealignment #maf #thatconceptstore #brandstrategy #rmkprojects #rmkcollective

It's not easy, but it's an essential process to fully understand the essence of our brand and forge a strong connection with our audience. By distilling it into its essence, we're transforming our brand into its most authentic expression, unlocking unlimited potential. It's a trasnformative process that requires courage, clarity and creativity, and when done right it can boost brand awareness, improve loyalty and reinvigorate a business. Are you ready to embark on a journey to realign your brands? #brandrealignment #brandstrategy #quotes #rmkcollective

According to a study by @yougovmena, 71% of consumers feel it’s important for a brand to be transparent about what it stands for. This highlights the importance of brands having an authentic mission and values, and communicating them clearly to their audience. Any succesful brand needs 2 things: authenticity & adaptability. But how do you strike the right balance? Take a cue from courageous brands like Burberry, Apple, Airbnb, Adidas and Gucci who have realigned themselves over the years. As a business owner it’s important to stay true to your values while being flexible enought to adjust to what your customers needs. By realigning your brand, you can communicate better those values and connect with your customers in a more meaningful way without losing your essence. So, why not follow in the footseteps of these pioneering brands? Find your unique balance of authenticity and adaptability to this ever-changing world. Drop a comment below and let us know how you’re ensuring your brand stays authentic while staying current! #brandrealignment #brandstrategy #brands #gucci #adidas #airbnb #apple #burberry #immersewithrmk #rmkcollective

Is your brand due for a refresh? According to @accenture, companies that invest in realignment see an average 22% increase in revenue growth. WHY? Customers unconsciously prefer to buy from brands that have a clear mission, vision and values. According to a study by Branding Business, 60% of consumers prefer tp buy from brands with a clear identity. WHAT CAN HELP? Brand realignment! According to that same study by Branding Business, companies that invest in realingment see a 129% increase in brand value over the course of 5 years. #brandrealignment #brandstrategy #rmkpedia #rmkcollective

In the hunt to learn more about brand building? We've compiled a few articles from @harvard_business_review that could be helpful! Swipe left - link in "The Edit by RMK" folder! #brandbuilding #theeditbyrmk #hbr #brandstrategy #rmkcollective

According to the SBA reports, 49.7% of businesses will fail in half of a decade. Historically, these statistics have stayed consistent since the 1990s, even despite the recent COVID pandemic. So, in short, businesses have a 50/50 chance of survival in 5 years. WHY? At the end of the day a business failure can happen due to many reasons, however one of the main ones is the lack of brand building. They have the idea, the products, the name but they miss on their story, their image, their identity. If you feel your brand is on the same page with what we just described, swipe left to discover what you might be missing out on. Need more help? Send us an email or a DM! #brandbuilding #brandstrategy #tips #brands #rmk7 #rmkcollective

At The RMK Collective we like to take on board starting brands to support them on the amazing journey of brand building: from the creation of the image, to designing the story of the brand, up to the launch & much more. We recenly accompanied & supported artist @jananshihadeh on the launch of her new venture: Janan Studio Home; from the ideation process to the official launch event. Discover more about it on @jananstudio or www.jananstudiohome.com If you're a brand in the same situation, let us know! Maybe we can help. #brandbuilding #rmkbrandbuilding #jananstudiohome #jananshihadeh #rmkcollective #rmkprojects

We always say: there's no brand without a story. But how can we ideate that story? How can we design it in a way that is able to generate emotional connections with the community? With the WHY. At The RMK Collective everything we do we always start with the WHY, the purpose. Once identified this becomes the guiding light that will help us define the community and values, as well as the experience, giving a story to a brand that once was just a name. #brandbuilding #storytelling #brandstorytelling #brandstrategy #rmkcollective

Authenticity, colours, emotions, first impressions, consistency, transparency...as you can see, all of these are key factors that shape your brand and help you establish the identity of the same. WHY? Swipe left and let the numbers speak for themselves! Would you add anything else? #brandbuilding #didyouknow #rmkdidyouknow #rmkcollective

In the journey of brand creation, one of the most important parts is the brand building. "Brand creation" & "Brand Building" might sound the same, but one is part of the other. Brand building is the process of designing, creating & establishing a unique identity along with a strong brand image by generating awareness through a well-thought strategy. WHY IS IT IMPORTANT? It helps to build trust between you and your potential customers. Are you a brand having trouble defining your identity? Email us or send us a DM - we would love to help you! #brandbuilding #brandstrategy #rmkcollective

Eid Al Adha Mubarak! May this joyful time spread blessings, happiness, health and prosperity to you and your loved ones. #eid #eidmubarak #eidaladha

It seems like we’ve been a bit MIA over here - but we’re back! We’ve been working on some really cool projects these past few months, and we can’t wait to share a glimpse of these with you. In the meantime, why don’t you check this reels and see what we’ve been up to @thebureauae ? Stay tuned! #rmkcollective #thebureaubusinesscenter #wesanderson #wesandersonstyle

Eid Mubarak! May this be a joyful and blessed time for you and your loved ones. - The RMK Collective Team #eidmubarak #eid2023 #eidalfitr #eidalfitr2023

If you are a designer or a creator, you may not be at ease building many of the necessary blocks needed. But that doesn't mean they are not crucial. Do you want to know which are the key foundational steps we believe you should consider before any brand's launch or growth initiative? Click the link in bio to find out #brandcreation #brandexperienceguardianship #brandlaunch #brandstrategy #brand #rmkcollective

Ramadan Kareem! May this magical month fill your hearts with blessings, peace & joy! #ramadan #ramadan2023 #ramadankareem

To all our community of amazing & inspiring ladies and you: Happy International Women’s Day! #iwd #iwd2023 #internationalwomensday #rmkcollective

Our hearts go out to all the people of Turkïye and Syria affected by the devastating earthquakes & our deepest condolences to those who lost family friends & loved ones. *Artwork by: @vigandemi **You can donate now on the link in bio & IG story. #earthquake #syria #turkiye #turkey

This year, at the RMK Collective we designed our own list of resolutions for YOU to pick from ! 6 resolutions in 365 days. Are you in? Stay tuned - we will be dropping these over the next days! #rmkcollective #newyear #resolutions

What if this year we made “self-gifting” the new “giving back”? According to a study by Mintel, only 19% of surveyed consumers admit they usually treat themselves regularly with gifts. We want to encourage our community to work on themselves both personally & professionally. Head to our website (link in bio), DM or email us at info@rmkcollective.com to know how!

Is it safe to stop greeting people with Happy new Year? Some people like to for all of January, some others just drop the greeting after a week. In both cases, we remind ourselves that we're in a period of transition and assimilation. We are super excited at the start of a new year as it comes with an opportunity to rethink the design of your journey, take in new challenges, have new goals… and we want to be part of it! What are your professional & personal goals for this new year? Let us know in the comments below or get in touch soon! #rmkcollective #newyear #newyeargoals #rmkprograms #personalgrowth #personaldevelopment

Cheers to a new year filled with new and unique experiences! On this 2022, at the RMK Collective we’ve been able to design, build and deliver from brand to bespoke personal experiences through our collection of projects and programs - all based on a holistic and human-centred approach. As the year comes to an end we would like to reflect on our journey along these past 365 days. Even if you have not been one of our clients, you were part of our journey through Instagram and our content posted. This is why we would love to take your thoughts and opinions for this new year we are starting. As part of the community that we are creating, what did you like about RMK this year? What would you like to experience with RMK on the next one? Feel free to leave your comments below or DM these to us! We would love to hear from you! #2023 #newyear #happynewyear #rmkcollective

If you thought self-care was all about beauty and wellness, keep reading, as you might change your opinion. According to Move Ahead - a social impact organization - 87% of mentees say their mentoring relationships make them feel empowered and assist them to develop a more prominent sense of confidence in themselves. According to the Institute of Coaching, 80% of people who receive coaching report increaser self-confidence, and over 70% benefit from improved work performance, relationships and more effective communication skills. • Coaching is about unlocking people's potential to maximize their own performance. It is helping them learn rather than teach. The coach doesn't offer solutions, but prompts and guides the client to explore a certain topic by themselves. • Mentorship is about sharing knowledge, expertise and skills that are relevant to the development of the client. A mentor will offer solutions and advise based on their expertise. Doubting which one is the one you need? At the RMK Collective we always like to do an initial discovery session that is best suited for you. Looking to start? Send us an email or DM! #rmkprograms #selfdevelopment #mentorship #coaching #advisory #rmkcollective

What did they say about their experience with us? Swipe left to find out! #rmkprograms #clienttestimonial #testimonials #mentorship #coaching #personalbranding #advisory #thermkcollective

As much as we love to power brand experiences on a project level, we also love to support individuals looking to develop their own personal brand, starting their own entrepreneurial journey or looking for guidance on their career transformational journey. Each one of our people programs: Personal Branding, Mentorship for Entrepreneurs & Leaders and Coaching for Transformation offer unique solutions through personalized experiences designed by our team after an initial discovery session. Send us a DM or an email at info@rmkcollective.com to start your journey! #rmkprograms #rmkpeople #mentorship #coaching #personalbranding #advisory #rmkcollective

Merry Christmas! May this season be filled with sparkle, joy and the gift of self-love and growth! The RMK Collective! #christmas #christmas2022 #merrychristmas #advisory #rmkcollective

Even though the pandemic has accelerated the shift from offline to online shopping these past couple of years, right now the situation seems to be reverting. According to CEOWorld Magazine, in 2021, brick-and-mortar sales grew faster (18.5% rate) than e-commerce sales (14.2%) rate for the first time. Although the digital world is rapidly growing, people are now going back to physical retail - but not just any kind of retail: experiential retail WHY? According to a report by Westfield, almost 60% of consumers say they now expect retailers to dedicate more floor space to experiences rather than products. The same report found that globally, 81% of consumers are willing to pay more for experiences that upgrade the shopping experience. This happens because consumers are now valuing their time more than ever, which is making them be even more selective with the brands they go to. They want to go to stores that allow them to immerse in the brand through the store. Stores that offer them a unique experience that they won’t be able to live through online shopping. Watch the reels above to discover some of our favourite in-store store experiences. Do you know any retail experience that are worth trying out? Let us know below! #experientialretail #retail #experiences #rmkexperiences #thatconceptstore #apple #wowconcept #presentedby #ralphlauren #nikerise #londonhouseofvans #advisory #rmkcollective

We love creating and delivering unique experiences to you. It is our core purpose! Whether we do it with coaching, mentorship, personal branding, or our brand guardianship experience program, we always make sure the experience is bespoke and unique to you. The RMK Experiences is a collection of programs focused on powering holistic consumer brand experiences, guiding entrepreneurs & leaders through coaching & mentorship, and developing one-on-one personal branding. And you...do you value experiences more than products? #rmkexperiences #rmkexperiencedesign #rmkprograms #experiences #brandexperiences #coaching #mentorship #personalbranding #advisory #rmkcollective

“We are like those who had climbed a mountain and reached the top. When we looked down we still wanted to go higher to realise our goals. Despite all the achievements, we still have an ambition for more. That is my way of looking at things.” - Sheikh Zayed Bin Sultan Al Nahyan. Happy UAE’s 51st Anniversary! - To many more years living with ambition and surpassing your achievements. #uaenationalday #uae51 #uaespiritoftheunion #rmkcollectiveb

According to a research by Cornerstone Dynamics, 80% of the average workday is spent on tasks that have little to no value - therefore leaving a 20% that is spent on crucial and important tasks. Want to know how to revert the situation? Swipe left! What tricks do you use to master your time management? Share these with us below! #resources #time #timemanagement #businessresource #timeresource #advisory #rmkcollective

It is only when something becomes invaluable that it reaches the epitome of luxury - and that is time. Besides of it being considered a luxury asset, for an organization, time is their most precious resource - one that properly managed gives a true measure of how they perform efficiently and effectively. WHY? Good time management within a team can boost a business’ performance and productivity as well as help the company to achieve the wanted results with less effort and more effective strategies. According to a study by Timewatch, time management counts with many benefits... • 91% of people agree that better time management can reduce stress at work. • 90% of people agree that it can increase productivity. • 86% agree that it can give you more confidence at work. • 74% feel a better time management improves the workplace relationships. Curious to know more? On season 4 of ReShape, Chief Brand & Partnership officer at @twigofficial, @bendemiri shares his view on how time is a very valuable and important asset in our lives and highlights how different industries (from fashion to fintech) value it nowadays. Link in our “podcasts” highlights! #resources #businessresources #time #timeresource #timemanagement #reshape #reshapebyraniamasri #advisory #rmkpedia #rmkcollective

IT CREATES ADDED VALUE & EQUITY! Ideas and innovation are the basis for developing smart products and solutions. Therefore, one of the advantages of this is the realisation of additional value creation towards the customer - which in return creates value for the company. The way that a business gathers, shares and exploits this knowledge can be central to its ability to develop successfully. Do you consider knowledge a key resource in a business? Let us know below! #resources #businessresources #knowledge #knowledgeresource #advisory #rmkcollective

Managers can make or break a work environment! While HR is in charge of the administration of this resource inside a company, people are actually managed by the ones executing their own experience: the EX (employee experience). HR can be a great pillar of support providing guidelines, acquiring talent and selecting the right people to be part of that organization; but the ones responsible for making the EX a great one or not, are the leaders. According to a survey by human capital management platform, lsolved, 92% of HR leaders confirm EX is a top priority for any business - and the key figure to achieve a positive EX (and overall return on experience) is a great leader. As the Return on Experience formula would say: LX x EX x CX = ROX It's all connected! The leaders manage the employees and give them the experience that will later repercute on the overall customer experience And how can a leader manage that important resource of people that we call "employees" while trying to give them the best experience possible? Swipe left to find some tips.. #resource #businessresources #resourcemanagement #people #peopleresource #advisory #rmk7 #rmkcollective

YES, YES & YES! Whether you look at it from the side of the employee or the customer, people are the most important part of any business WHY? According to a study by Aberdeen Group, companies that actively engage employees have customer loyalty rates 233% higher than those that don't. They are the ones in charge of creating connections with the brand, building a community, adding value, but above all they are the ambassadors representing the business across all levels (employees, customers & leaders). We believe creating human connections creates unique experiences. Are people an important respurce in your business? Why? Let us know in the comments below! #resources #businessresources #people #customers #employees #leaders #peopleresources #advisory #rmkcollective

If there's something that is key in any business's growth - that is value addition. Adding value to your business builds trust with your customers - which therefore boosts revenue and profits. HOW CAN YOU ADD VALUE? There are multiple ways, but one of them is by OUTSOURCING! Outsourcing allows businesses' teams to focus on their core company functions and in the development of their products and services. It allows especially small and medium organizations to focus on their growth without compromising other related matters such as IT management, staff training, or problem solving - tasks that tend to distract the management team from doing what needs to be done during the company's beginnings. According to a survey by @pwcmiddleeast, small companies that utilize outsourcing are able to grow bigger and faster. Which translates into more profits and revenue. However, outsourcing also adds non-financial value to an organization by focusing on matters that will enhance the overall employee and customer experiences as a result. HOW? By… • Bringing in experts that end up becoming part of the brand while also enhancing the skill-set of the current workforce - which makes your business operate more efficiently. • Always being able to ensure that the latest technologies and industry standards are used to be able to offer the customer a product that is not obsolete. • Allowing a sharp focus on matters such as customer service - which is often left a bit unattended in small in-house companies. While a small business's core team can't do this by themselves, an outsourced company can focus exclusively on bringing in new customers while also making sure the ones you have stay loyal to your brand. • Allowing business owners and executives to focus more on "big picture" ideas - which leads to increased bottom-line improvements that increase the overall value of the company. Do you outsource? If yes, in which areas? #resources #sources #businessresources #outsourcing #businessoutsourcing #businessgrowth #valueaddition #customertrust #customerexperience #customerservice #advisory #rmkcollective

We know the difference between "sources" and "resources" in a business - but what about Lead Sources & Business Resources? • LEAD SOURCES: Are other businesses that sell products or services that are complementary to the ones you provide (i.e. A consultant proposes to a brand how they should be distributing and designing their physical space in order to improve the client's in-floor experience. To make that a reality, the consultant will refer an external architect who will help the brand bring this idea to life). • BUSINESS RESOURCES: Are other businesses that help you to deliver value to your customers through specific services or expertise. (i.e.When you're proposing to the brand how they should be distributing the space, you bring in an outsourced CX expert to support you on this part of the project and therefore add value to the final result of the whole project) The main difference between these is that the Lead Sources are based on referring other businesses to complement your work, while the Business Resources are based on bringing in outsourced professionals or businesses for their skills and knowledge to be part of a specific project. We believe that working with both is the key to delivering holistic experiences through collaborative work based on referrals and creating connections with people that allow us to enhance our customer experience with their expertise and services. #resources #sources #outsourcing #businessresources #businessresources #leadsources #advisory #rmkcollective

It is a long-term process that depends on: • A continuos re-evaluation of the business's sourcing activities. • Analysis of the market. • Alignment of the business' goals and requirements with those of the suppliers. WHY IS IT IMPORTANT? • Businesses ensure they are always achieving high-cost savings. • Increases efficiency and minimizes risk within the supply chain. • Grows strong relationships with suppliers making it easier to identify risks, forecast sales and cope in times of component shortages. Do you apply strategic sourcing in your business? Give us a ♥️ if you do! #sourcing #strategicsourcing #resources #businessresources #resourcing #advisory #rmkpedia #rmkcollective

According to a study by @trissastrategy 76% of successful companies focus on a limited number of strategic initiatives to reach their objectives. As part of that strategy, identifying the key resources and knowing how to manage them is one of the most important parts. You can have an amazing idea, an unwavering spirit and a dedication to your company, but the key foundation to your success is strategically managing your resources. First you need to start by identifying the key core resources: • TIME • MONEY • KNOWLEDGE Money is understandable, but why "time" and "knowledge"? They can add significant value and yield great rewards as the business grows! What are vour your key core resources? Let us know below! #resources #businessresources #resourcemanagement #strategy #businesssuccess #advisory #rmkcollective

Resource planning is a strategic approach to ensure resources are used in the most effective way, across a single project or a portfolio of work. When executed properly, organizations achieve maximum efficiency and optimization in their use of resources, without under or over utilizing any. And how do you execute it properly? WITH A BUSINESS RESOURCE PLAN! What should it include? The key core elements of any business resource plan should always be: • PEOPLE: Understand who do you have in your organization, their availability to deliver projects and their talents. • SKILL SETS: Identify the strengths and skill sets of the people you have, so you can know when and how to use them. • TIME: To set realistic expectations, anticipate deliverables and meet deadlines. • DATA: To maximize resource utilization, ensure the project remains on time and on budget and forecast the cost and time requirements. • ACCURATE FORECASTING: You must be able to anticipate the skill sets, time and budget required to execute the work. • BUDGET MANAGEMENT: Identifying the variable costs (materials, production supplies, commissions, outsourced services for a project, freelancers, etc) Today, organizations plan and manage their resources through ERPs - also known as Entrepreneurial Resource Plan systems. They were initially created for large organizations, but nowadays these systems are being used for all types of businesses. According to a study by Selectedhub, 88% of organizations consider their ERP implementation helped them succeed. However, we need to clarify that this case doesn’t apply to all businesses. Those with “Legacy ERPs” (which haven’t been updated and modernized throughout the years) won’t be able to have that competitive edge that businesses require to scale and grow at an exponential rate in the current entrepreneurial landscape. How do you plan your resources? Internally with a homemade plan? or do you outsource systems and/or softwares? Let us know in the comments below! #resourceplanning #erp #businessresourceplan #time #budget #data #forecasting #skillset #people #advisory #rmk7 #rmkcollective

Resources are the essential components in any business in order to reach goals. WHICH RESOURCES? • Finances. • Staff. • Physical space. • Equipment. • Technology. • Time. WHY IS IT IMPORTANT TO MANAGE THEM? Good resource management results in the achievement of an optimal organizational value, but also… • Maximizes resource utilization. • Allows to deliver projects on time. • Allows to complete projects on budget. • Predicts project timelines accurately. • Improves project flow. • Gives more accurate estimates. Are you managing your resources in an optimal way? Let us know below! #resources #resourcemanagement #businessresources #startupresources #financialresources #timeresources #staffresources #advisory #rmkcollective

Resourcefulness is about optimizing the resources you have to work with; make the most out of your resources. In the business world, whether you are personally funded or receive funds from investors or accelerators, resourcefulness is key, especially in the financial area. Why? You can have as many resources as you can, but if you can't allocate these properly in order to make the most out of them, you won’t be able to see the growth in your business. What can help you allocate your funds resourcefully? A well-developed business plan & a propergol casadlos management! According to a research by the U.S.Bank and cited on the SCORE/Counselors to America's Small Businesses, 78% of small start- ups fail due to their lack of well-developed business plans. According to the same research, 82% of small start-ups fail due to their poor cash flow management. A good cash flow management needs to categorize your spendings, look at the benchmarks of similar businesses to guide you on how much to spend, micromanage your spending and most importantly forecast. Forecasting your cash flow is key to any businesses' growth. #funding #respurcefullness #financialresources #startupaccelerators #investors #tonyrobbins #tonyrobbinsquotes #quotes

Accelerator programs similarly weigh several factors in order to decide whether to offer equity investment, debt, vehicles, or grant funding to their portfolio. Some of the factors they consider while designing an approach to funding are: • FINANCIAL UPSIDE: Programs often consider their own fundraising challenges and opportunities when making a decision about what type of funding to provide to startups. • ADMINISTRATIVE COST AND EFFORT: The legal structure of these programs can determine the type of funding they can provide, and so do the skill-sets and size of the accelerator team. • SOURCING: Accelerator programs compete with each other, as well as early stage impact investors and other support programs, to recruit the best startups to their programs. • SCALE: Although each program has a different opinion when it comes to the type of funding that helps startups scale, they all agree that funding can contribute to scale by de-risking future investments. • IMPACT: Is a primary consideration for grant funding models. Sometimes, a focus on impact or inclusion can also determine a program’s funding approach. • ECOSYSTEM DEVELOPMENT: Some accelerators have been built with the aim of creating thriving innovation ecosystems in particular countries, regions or sectors. Funding structures they also reflect this on their mandates. • SOURCES OF FUNDING, LOCATION AND START-UP GOALS: Funding amounts and models offered usually vary based on programs' own sources of funding, location and start-up's goals. • OPPORTUNITIES OF IMPROVEMENT: Accelerators can help startups target and vet investors more optimally to ensure they succeed in raising capital after their programs. They can also help start-ups in educating and supporting investors. #funding #businessfunding #acceleratorprograms #acceleratorfunding #investing #startupinvesting #advisory #rmkcollective

Accelerators can sometimes offer funds all while helping the business build entrepreneurial capacity, strengthen their networks, stimulate capital investments and facilitate market connections. Accelerator programs... • Provide a support ecosystem. • Help founding teams develop critical strategy documents such as business plans and financial forecasts. • Guide the start-up's teams to identify gaps in critical skill sets and build a hiring strategy. • Support you on the definition of your target customer, identification of your pain points and potential solutions. • Raise the credibility towards future investors. However, getting into an accelerator program it still is an objective on its own. According to a study by Gan, on average, accelerators receive 576 applications for just 11.2 positions in each cohort - which makes it very limited - Limited but Efficient! According to that same program by Gan, in 2021 14% of the startups that graduated accelerators were already generating more than $1M in anual revenue. 37% of the startups graduated in 2020, were already generating $100K in anual revenue. Only 22% of the startups coming out of the accelerators had failed over the last decade. #funding #accelerators #acceleratorprograms #investing #businessfunding #startupaccelerator #consultancy #rmkpedia #rmkcollective

You know now what type of investors you want; you have pitched to them already…and now what? Now it's time for the investors to decide…Should I invest on that company or not? Some of the key things that make potential investors decide to go for it or not are the following: • The founders are passionate about their idea, and believe in it so much that they started by investing their own money in it. • The company has demonstrated to have a marketable product, service or experience. • The business shows a growth potential due to its significant market reach. • The product, service or experience offers something unique. • There is a clear financial projection that allows them to see the potential outcome and eventual exit. But above all the business meets their investment strategy. If you’re an investor, what do YOU look at from start-ups to invest in them? Let us know in the comments below! #funding #businessfunding #investors #businessinvestors #investingrounds #venturecapital #angelinvestors #fundingtips #investingtips #consultancy #rmkcollective

Presenting your company with an investors pitch deck is a great start for your funding round. This typically consists of 15-20 slides and it should showcase clearly the company’s products, services and/or experiences, the technology and the team. The purpose of this presentation is not to raise money, but to spark interest in your company and get to the next meeting. You want to leave your investors curious enough to want to know more. Tips on must-haves in the deck are: 1. VISION & VALUE PROPOSITION: A slide with a brief statement overview of your business and the value you provide to your customers. Keep it short and simple - no more than 140 characters. 2. THE PROBLEM: Create a slide to talk about the problem that your business is solving and who usually has this problem. Ideally try and tell a relatable story when you are defining the problem. 3. TARGET MARKET & OPPORTUNITY: Usea a slide to explain who your ideal customer is, the market size, how do you position your company in it and the potential opportunities. 4. THE SOLUTION: The slide where you will describe your product, service or experience and how these address the problems that you outlined on the “problems’ slide”. 5. BUSINESS MODEL: This is an important slide! The investors really want to know how will you producing value with your company. You can discuss here how your pricing fits into the larger market. 6. FINANCIALS: Investors will expect to see your financials (sales. forecast, income statement and cash flow forecast for at least three years. 7. INVESTMENT AND USE OF FUNDS: Your potential investors need to know how much money you are looking for, why do you need it for what and how do you plan on using it. What more would you include in your ideal investors pitch deck? #funding #businessfunding #startupfunding #investors #investing #investorspitch #fundingtips #consultancy #rmk7 #rmkcollective

Choosing the right investors can add value to your startup, far beyond the capital they can bring to your business. However, you need to be mindful in selecting the investors, as you might require from them to have specific skills and experience depending on which stage your business is in. Although today the funding sources are very much diversified, one of the start-ups' most preferred investors are the Angel Investors. The reason? Trust and reputation! According to @forbes, Angel Investors' activity totals as much as $24 billion each year, contributing to the success of 64,000 + startups. Apart from "trust" there are still other key things to look for when choosing investors, such as their. 1. Previous history of investments. 2. Willingness to take risks. 3. Capability to guide and support your business and overcome the challenges. 4. Background (preferably as a successful entrepreneur). 5. Realistic expectations on targets. 6. Patience to be capable of thinking long-term and visualizing a bigger picture of the company in the future. If you have previously seeked out for investors, what was on your list of must-haves? Let us know below! #funding #investors #investing #fundingtips #businessfunding #startupfunding #consultancy #rmkcollective

Finding an investor that aligns with your values is key! The value-based money movement has gained significant traction over the years. According to a study by @havas_media_group 77% of consumers prefer to do business with brands that share their values. This means that people are becoming much more conscious of what their money supports - and so are investors. How do investors prove that consciousness with their money moves? Through values-aligned investing! This approach consists of investing in companies that reflect your values and ethics. It lets you make an additional impact with your money while helping your finances be part of your life’s story. Some examples of values-aligned investing are: ESG, SRI, Impact, Mission-Driven investing. While each of these concepts has its own nuances, they all fall into the same category of aligning your investments with things you care about most. Values-aligned investing brings more purpose and meaning to the process and has the potential to enact real and lasting change in the world. Curious to know more on choosing investors that align with your values? Then head to ReShape Entrepreneurial Resilience. In this episode our CEO invites @ghizlan_guenez_ to discuss all things co-founding, resilience and the importance of finding investors that align with your values. Link in our “podcasts” highlights! #funding #businesfunding #investing #investors #impactinvesting #values #valuesinvesting #consultancy #rmkcollective

ANGEL INVESTORS are known to be individuals who invest their own money or pool it with other Angels into a variety of different startups. VENTURE CAPITALISTS are conformed by General Partners, who are the investors managing the fund; and Limited Partners who are the individual investors that can be wealthy family trusts, corporate pension funds, or funds of funds. PRIVATE EQUITY FUNDS are a group of investors who make direct investments in established, not public-yet companies. Now that we know who they are….can any business at any stage pitch to them? Actually, no! Before pitching to any investor you should first identify in which fundraising round your business is currently in. Depending on that you will be able to pitch to the type of investor that suits best the needs of your company at that stage. Did you know the difference between them? #angelinvestors #privateequity #venturecapital #funding #businessfunding #fundingrounds #investors #consultancy #rmkcollective

According to a survey by @cbinsights 38% of startups fail because, either they run out of cash or they fail to raise new capital (and this is the top reason on the list!) Trying to avoid outsourcing funds or pitching to potential investors can lead your business to failure. Funding can help you kickstart your business; or it can simply help you grow quicker and create value. There is no denying the role of investors in business is crucial. They don't only have the role of investing funds to a company; but they also provide significant value by offering their time, expertise, connections and they can be vital to accelerate the growth of the business. Investors can… • Provide capital in order to bring the business up off the ground. • Help you in hiring the right people and building a great team. • Connect you with other companies, helping you build you own network. • Make your business catch the eye of other investors in the market. • Help you come up with a proper business plan and financial model (they will always focus on making the business achieve the maximum profit posible, so that they can get a proper ROI on the investment in your company). • Help you expand your business to the next level. But above all of this, investors are one of the backbones of a business, as they can help and support you turn opportunities into reality. #funding #businessfunding #investors #investing #businessinvesting #business #roi #returnoninvestement #consultancy #rmkpedia #rmkcollective

You have everything ready, but you need funds to make your idea a reality... Should I go out to seek funding? Of course….but first keep reading! Before you go out to seek for investors, make sure you are truly ready - and by that we mean ticking off the following…swipe left! How many are you able to tick off? Let us know in the comments below! #funding #investing #raisingfunds #businessfunding #investors #consultancy #rmkcollective

When you first launch a business, finding the initial funds can feel intimidating. Although we have multiple ways of funding, the difficulties on the first stage always make new entrepreneurs go for their personal capital or ask their close circle of family and friends for funds. According to @gallup, 77% of small businesses rely on the personal savings of their founders for initial capital needs. As they begin to grow, some of these businesses start to look to raise venture capital from external sources, and based on their maturity and development they will likely go through different stages. Depending on which stage your business is, you will have different options to raise funds. Swipe left to discover! #funding #fundingrounds #fundingstartups #businessfunding #investors #consultancy #rmk7 #rmkcollective

Funding is about providing resources to finance a project or a new business in order for it to be able to grow and grab the opportunities that come along the way, such as investing in the creation of new products, services or experiences for your business - or even investing in expanding your teams. And you might be thinking, how do I find people to invest? Through FUNDING ROUNDS! These will provide outside investors the opportunity to invest cash in a growing company in exchange for equity. The general rule is to offer approximately 20-25% of your business earnings to them (assuming the investor is pitching in when the business is still new). Are you on the journey of growth? #funding #investors #businessfunding #startupfunding #fundinground #businessgrowth #consultancy #rmkcollective

The key requirement any brand ambassador should meet is alignment with the values and purpose, as well as an authentic passion and belief in the brand's products, services and/or experiences. They are the ones connecting the brand with the consumer; they are the ones building relationships between both of them; but mainly, they are the brand; and the community will put all their trust on what they say about it and their products. According to a study by Tomoson. 51% of marketers believe they get better customers from influencer marketing when the relationship starts with trust in the influencer. At the end of the day, the ambassador stands for what the brand does too; and so do their following. If all of these 3 are aligned(brand, ambassador and following), it is most likely that the partnership will be effectful. Do you agree? #communication #brandambassadors #values #purpose #nishamoodley #nishamoodleyquote #quotes #consultancy #rmkcollective

And the answer is YES! - They are the true advocates of the brand, they align with their values and they support their purpose. At the end of the day, your audience, customers, clients….your community, are the most authentic brand ambassadors of them all. THE KEY? Active communities that identify with the brand values and vision. If the customer engages with the brand, portrays similar values and believes in its products, services and/or experiences, it will be most likely that they will share content with these on their personal profiles - therefore ending up being ambassadors of that brand organically. The process consists of.. 1. The customer likes the brand. 2. Buys the product. 3. Takes a picture with it. 4. Creates UGC (user generated content) and posts it on their personal page tagging the brand. 5. The brand engages back by replying or giving a like. 6. The customer feels valued and will do the whole process again the next time! They might reach to a minimum part of what an influencer usually does - but the sum of people doing the same thing can end up building a community of ambassadors of that brand - just having a strong engagement with the community. THE MOST EFFECTIVE PLATFORM TO DO IT? INSTAGRAM! According to the latest stats published by @instagramforbusiness, 57% of the people surveyed said they prefer seeing polls and quizzes by brands on Instagram rather than on other platforms. Instagram users feel more connected and close to brands who are here, rather than other platforms. Therefore, that is why these active communities that end up being brand ambassadors are more likely to surge from this platform. Do you consider your community your brand ambassadors? Let us know below! #community #brandambassadors #communication #activecommunities #brand #brandcommunity #brandadvocates #customer #customerexperience #consultancy #rmkcollective

Brand ambassadors are people in charge of promoting the brand and its products to their network with the objective of increasing brand awareness and helping drive sales THEIR MAIN ROLE? To embody the values, ethics, and identity of your company and defend it through thick and thin. WHY ARE THEY IMPORTANT? According to the @avivdigital, 74% of consumers trust social networks when making purchasing decisions. AND WHO ARE USUALLY SELECTED TO BE BRAND AMBASSADORS? In the past, they used to be renowned celebrities. However, with the rise of micro-influencers, the landscape now is more diversified. Customers want to feel they can relate to the person who is promoting the products or services of a brand - and the ones who usually connect more are the micro influencers. These are known to be the non-executive ambassadors. According to a study by @hellosociety, 60% higher campaign engagement rates are driven by micro-influencers; being 6.7 times more efficient per engagement than influencers with larger followings. Another form of brand ambassadors that exists are the employees (normally founders and executives). They are usually promoting the B2B businesses, and at the end of the day they are the ones with the best insights into the company culture, products, services, mission, vision and beyond. Who do you think are more effective today? Employee ambassadors or Micro-Influencers? Let us know in the comments below! #communication #brandambassador #microinfluencers #brandawareness #customerexperience #customerloyalty #socialmedia #consultancy #rmkpedia #rmkcollective

You design your strategy, create your content, post it...and now what? What is next? It’s time to market it! Looking to know how? @rantagram, a NYC-based social media strategist & IG Business coach gives us 3 key tips for marketing your content on Instagram! Watch the reels above to discover! #contentstrategy #contentmarketing #communication #contentmarketingtips #instagrambusiness #instagrambusinesstips #marketingcontent #raniaturk #socialmediastrategist #consultancy #rmkcollective

One of the must-haves in any content management plan is a STRATEGY. A strategy is not only important to create meaningful content, but also to… • Develop a brand personality. • Create brand awareness. • Establish expertise authority and trust. • Increase web traffic. • Seamlessly connect with your audience through multiple platforms. • Create a community - and make your audience feel part of it. • Create stories where the customer participates in. • Show your products, services, experiences or area of expertise. …. but above all it allows to build TRUST, LOYALTY & AFFINITY! If you’re looking for the key ingredients that make a successful content strategy, swipe left… #communication #brandcommunication #contentstrategy #content #contentcreation #community #storytelling #brandawareness #brandpersonality #strategy #consultancy #rmk7 #rmkcollective

Content - no matter the kind of organization or business - is key for growth, as it adds value to your audience - which therefore increases interest, and ideally converts into clicks and sales. For it to be impactful and foster growth this content has to be: strategized, structured, planned and of course, fresh - which means it needs to be updated continuously. And how do we do that? Through content management! According to a research paper by Forrester, 75% of the participants said content management was essential to accelerating their digital business. Many organizations usually opt to create their own content management systems that allow them to keep their content organized and structured while being able to update it easily whenever it is necessary. Nowadays there are different ways of managing content. You can either do it manually, digitally through a world-known CMS (content management systems) or with both. We currently use @hootsuite for our social media. If you’re a CMS-user, which is your go-to platform? We read you! #communication #content #contentmanagement #contentmanagementsystem #cms #businesscommunication #consultancy #advisory #rmkcollective

Building a true community is an everyday commitment to nurture your most passionate customers, then empower them to communicate with each other and create content around things they’re interested in. This is what turns customers into community - but how do we do that? 1. Think about what customers love: What is it they really care about? How can we give them that? 2. Find the nexus where the purpose of your organization meets what your customers love. 3. Build a storytelling platform where customers can meaningfully interact, tell stories and develop purposeful content. Would you add anything else? Let us know below! #community #communication #customers #contentcreation #brandcommunity #brandcommunication #purpose #storytelling #quotes #communityquotes #communicationquotes #rollomay #rollomayquotes #rmkcollective

If we asked you right now how to engage with your community while involving them in your communication strategy, what would you say? . . . . If you were stuck trying to figure it out then watch the reels above and keep reading to discover how… 1| BE TRANSPARENT: If you are a brand, show every side of it and ask your audience for their opinion. 2| TREASURE FEEDBACK: Create a relationship of trust where they feel free to openly talk about their opinions on your products, services or experiences. These will be key for your business’ growth! 3| THINK OF THEM AS YOUR BRAND AMBASSADORS: And create content that goes beyond the brand’s borders, such as inspirational quotes, videos, books, etc., that will connect with their values and tastes, and therefore they will end up reposting. 4| CREATE INTERACTIVE CONTENT: Make thought-provoking questions at the end of your posts; create polls; share links of interest. 4| CREATE AN OPEN SPACE FOR IDEAS: Build a safe space where they feel they can contribute with ideas related to content or even experiences. What do you usually do to involve your community in your communication strategy? #community #communication #communicationstrategy #brandambassadors #customerfeedback #brandtransparency #interactivecontent #communityengagement #businesscommunication #brandcommunication #consultancy #advisory #rmkcollective

It's no news engaging with the community is key for any business or organization in order to exist, grow and succeed - and for that to happen communication is a must! According to 90% of the US Fortune 500, comunication is key to success in the 21st century. You need to interact with your audience, bring them together, discover their likes, tastes and their need states in order to be able to create a relationship of trust between you (the business) and the community. HOW? Through a Human Centric Approach, based on a feedback-personalization relationship, where the customer shares his or her thoughts about the products, services or experience; and therefore the business is able to create an offering suitable to the likes and needs of its community. On a scale from 1-5 how important is the comunication to engage with your community? Let us know below! #communication #humancentric #humancentricapproach #communityengagement #community #communicationstrategy #feedback #personalization #customerfeedback #consultancy #advisory #rmkpedia #rmkcollective

Attracting top talents, gaining visibility, raising funding or creating a loyal community of customers? Communicate your Purpose effectively. Swipe left to find out how… #purpose #communication #communicatingpurpose #thewhy #brandpurpose #businesspurpose #consultancy #advisory #rmkcollective

Whether you’re a brand, a business an organization or a person, developing purpose is an integral part of your strategy. Struggling to find the WHY? the purpose? Then start by answering the questions below… 1 | What led you to start your business? It can be something that impacted you from the past, a positive or negative experience, having a realization, a problem needing to be solved, etc. 2| What are your unique strengths? Identify what makes you or your brand unique from others. 3| What would you like to be known for? Do an exercise of writing down what your ideal client would say in detail about your brand. 4| What problems are you trying to solve? Describe the value, benefit, outcome or transformation that you can provide for people. 5| What do you want to change about the world? Describe what you can bring to the table for your customers in order to alleviate this problem. 6| What do you want to change about your industry? Just describe how would you change your industry if you could snap your fingers. 7| What change would your customers want to see? People, now, want companies that not only impact their lives, but also their community, society and the world. Do you have your “WHY” your “PURPOSE” ? That’s a start; now you have to define how to communicate it. Have you defined your purpose yet? Would you like to share it with us? #purpose #thewhy #communication #communicatingpurpose #brandpurpose #businesspurpose #consultancy #rmkcollective

We’re all acquainted with WHAT we do; some of us know HOW we do it; but only just a few can clearly articulate the WHY we do what we do. The WHY is the purpose. The cause or belief that drives every organisation and every person’s individual mission. It’s what inspires a person, a brand or a business to do what they do. It’s what someone, a business or a brand stands for. It’s why something or someone exists. But how can you find your WHY? Leadership expert, Simon Sinek explains how with his “Golden Circle Theory” on the video above! Have you defined your WHY? Let us know in the comments below! #purpose #communication #whowhatwhy #thewhy #simonsinek #goldencircletheory #definitionofpurpose #rmkcollective

By capturing customer feedback early and often, lean innovation enables teams to develop, prototype and validate new business models faster and with fewer resources. It allows businesses to rapidly test and experiment perpetually until they find a model that works and brings them profit and value. According to @microsoft State of Global Customer Service Report, 77% of consumers view brands more favorably if they seek out and apply customer feedback. At the end of the day it’s all a cycle. Customer feedback is used for growth and innovation, and customers at the same time appreciate companies who make them part of it by listening to their feedback and improving for them. #innovation #customerfeedback #businessmodelinnovation #startupbusinessmodel #businessgrowth #quotes #businessquotes #rmkcollective

Swipe left to find the 7 steps that will guide you to innovate your business model and never stay behind… #innovation #businessinnovation #businessmodel #businessmodelinnovation #innovative #consultancy #rmkcollective

Why business models should also be innovated? According to the "Growth and Innovation" report by @mckinseyco, 80% of executives think their current business models are at risk of being disrupted in the near future. Why? They need to adapt to the new trends and needs of their customers and keep an eye on the market development. Do you agree? #innovation #businessmodelinnovation #businessmodels #businessinnovation #rmkpedia #rmkcollective

We all know what an innovative mindset is? but what about the strategy part. The innovation strategy is a plan used to encourage breakthroughs - usually by investing money and human resources - in research and development activities. It should be inspiring, out of the ordinary, push boundaries...but also add something unique to the product, service, process or even business model that is being developed. Its main objective is to add value. But what does It have to do with the innovative mindset? Well, this is an easy one. Like everything in life: there's no strategy without people (even though technology has co-starred al the great advances that we know today!) This is why the "innovative mindset" is such a kev part for any business that wants to innovate. People with an innovative mindset are... • Forward-thinking. • Creative. • Open to fail and test. • Collaborative and progress-loving. • Always looking to the future! Innovative mindset Is the engine that gets organizations moving towards the innumerable possibilities for innovation presented on the strategy. You can have the best innovation strategy, but if the mindset from the people involved is not prepared, the first one won't move forward! #innovation #strategy #innovativemindset #innovationmindset #innovationstrategy #innovativestrategy #businessinnovation #consultancy #rmkcollective

“Successful leaders work on change and innovation from a position of commitment and personal motivation” - Leadership & Organisational Culture for Innovation. In a book written by professor Jaap Boonstra and Joao Brillo, “Leadership & Organisational Culture for Innovation”, the authors reveal how successful organisations implement innovation and what sets of mindsets and skills innovative leaders - also known as “the leading champions of cultural change” - have in common. They share on the book a series of mindsets that these “champions of cultural change for innovation” posses. Swipe left to check the 7 fundamental mindsets any leader should have… Which ones can you tick off? #innovation #innovativemindsets #leadership #innovativeleaders #leadership #innovativeleadership #rmk7 #consultancy #advisory #rmkcollective

An innovative mindset is all about: • Creating real business value. • Believing in continuos ideation. • Fostering a culture that motivates innovation, not only for the growth of the company, but also to improve their employee's profesional development. • Being inclusive and seeing innovation as a collective effort. • Being open minded to change. Leave us a ♥️ if you agree! #innovation #innovativemindset #mindset #innovative #innovativebusiness #businessinnovation #consultancy #advisory #rmkcollective

Failure is a key part of the innovation process. From failure comes learning, iteration, adaptation and the building of new conceptual and physical models through an iterative learning process. Statistics show that for every successful new product, innovation or startup, multiple ones failed… • 95% of newly launched consumer products fail each year (@harvard_business_review). • 11 out of 12 start ups fail ("Startup Ecosystem Report" by @startupgenome) Failure is part of the process! You fail, you learn and then you build on that! Failing is learning and testing, it is not the end. #innovation #innovationfailure #innovationsuccess #failureispartofsuccess #testfail #testfaillearning #business #failurequotes #quotes #johnnycashquotes

While “sustaining innovation” refers to an incremental innovation process, where businesses maintain the product, but with constant improvements over time - “disruptive innovation” brings a totally new version of that product, creating a new market and value system. Take one minute and reflect: which one do you think is more risky and more prone to failing quickly? . . . DISRUPTIVE INNOVATION. The reason is that the market is sensitive to welcoming innovation from zero - and therefore initially tends to offer a low response. Now think again: Which one do you think is successful at the beginning but then is more prone to failing on the long run? . . . SUSTAINING INNOVATION. Most of the big companies just apply this model of innovation because it guarantees them a low risk of failure and they’re continuously doing small improvements to their product. They avoid taking big risks. What happens then? When another similar product jumps into the market adding more value as a result of disruptive innovation, that market share is lost. Are you doing small improvements to the same product over and over or are you disrupting often? Or is the magic formula somewhere in the middle? #innovation #sustaininginnovation #disruptiveinnovation #testfaillearning #testfail #innovationfailure #consultancy #advisory #rmkcollective

If you are innovating, you are doing things that have never been done before. There isn't a template, nor a clear path. You will have to make assumptions, and you won't be right all the time. When you fail, you learn from it. After a failure always ask: • "Why did we fail?" • "What caused us to fail?" Develop an understanding of "how" and "why" something failed - and then use that knowledge to drive further innovation. Do you agree? #innovation #testfail #failure #testfaillearn #test #failure #businessinnovation #businessinnovationprocess #success #consultancy #advisory #rmkcollective

Design-thinking is a solutions-based mindset that allows to strategize and design using insights from observation and research. According to the “Design-thinking & innovation” online course by @harvardhbs, design-thinking provides a four-stage frame that is effectively used in the innovation process, and that fosters during the first stage (the clarification) a human-centred design, which addresses explicit pain points and latent needs. Want to know what these stages are about? Swipe left… #designthinking #designthinkingmindset #innovation #businessinnovation #consultancy #advisory #rmkcollective

In an ever changing landscape with evolving customer needs, how can you keep up as a business? Through innovation! And this doesn’t mean you need to have a breakthrough change. Simple and incremental improvements are also innovation, and these can benefit your business by… • Improving your sales and customer relationships. • Reducing waste and costs. • Boosting your market positioning. • Improving the relationship with your employees. Swipe left to find out how… And you? How do you drive innovation into your business? Let us know in the comments below! #innovation #drivinginnovation #businessinnovation #consultancy #advisory #rmk7 #rmkcollective

The design-thinking approach comes in identifying hidden needs by having the innovator put her or himself in the customer’s shoes and live the experience beforehand. According to a research by @harvard_business_review, design thinking… • Creates a natural structured and linear flow from research to rollout. • Immerses in the customer experience, which produces data that is then transformed into insights and design criteria used to brainstorm solutions. • It processes counteract biases that hinder creativity. • It emphasizes dialogue, engagement and learning, helping innovators collaborate and agree on what is essential to the outcome. Have you tried design thinking yet? #innovation #designthinking #succesfulinnovation #businessinnovation #consultancy #rmkcollective

According to @mckinseyco “Growth & Innovation” report, 80% of CEOs believe innovation is critical to growth and success, not only for a business, but also for the economy. Innovating… • Helps your business grow adding value to it with the consequent increasement of the profits. • Allows you to stay ahead of the competition. • Gives you the opportunity to experiment with new technologies. • Challenges your own thinking and widens your perspective. • Helps to deliver a superior customer experience. Why is innovation important for you? #innovation #businessinnovation #growth #success #consultancy #advisory #rmkcollective

According to a research by @cisco Collaborative Leadership Director, Casandra Frangos, recent investigations about innovation have revealed that companies who innovate successfully and steadily do so by managing innovation holistically in a systematic, integrated fashion across the entire enterprise. They incorporate it into every activity that touches customers, partners and suppliers. On the other side, putting all innovation in a separate department can create conflict. How did you approach your innovation internally? #innovation #businessinnovation #departments #rmkcollective

Have you ever thought about, what makes a brand succeed on the long term? Innovation, plays a key part in it! It is key to grow and survive in the entrepreneurial world, whether you’re a small, medium or a large sized business. According to a @harvard_business_review research, in over the past 21 years, 52% of the “Fortune 500” companies have either been acquired, gone bankrupt or ceased operations due to the lack of innovation. Some of these big names are Blockbuster, Blackberry, Xerox, Yahoo, Kodak or Nokia. Why? Lack of “DISRUPTIVE INNOVATION” Many businesses that started small, are the ones who initially challenged the all-time, well-established businesses and ended up winning. Some examples are Tesla, Uber, Netflix, Apple, Amazon, Google or Facebook. Are you often innovating? Let us know below! #innovation #businessinnovation #disruptiveinnovation #rmkpedia #consultancy #advisory #rmkcollective

Measuring your business’s impact can help create systemic and sustainable changes while also driving value creation. It enables your organization to… • Account for their social performance. • Value their contribution to society. • Generate greater credibility with stakeholders such as customers and suppliers. And how can you measure it? Besides looking to the numbers of revenue, there are many ways to measure impact. However, there are a few questions that answered will help you to get a clear picture of your business’s impact. These are… 1| How do you run your company? 2| How do you treat your workers? 3| How do you interact with the community? 4| How do you manage your environmental impact? 5| Do the products or services that are for sale have an inherent positive effect? How would you rate your impact after answering yourself this questions? Low, medium or high? Let us know in the comments below! #impact #measuringimpact #businessimpact #sustainability #sustainablebusiness #valuecreation #consultancy #advisory #rmkcollective

Multiple studies are showing that the new Generation Z, is more committed than ever to doing social good, with business social impact initiatives influencing their purchases and career decisions. Both job-seekers and consumers are looking for organizations that are positively committed to positive change and that prioritize social impact - and that is forcing in some way companies to start incorporating social impact initiatives into their business strategies. According to a study on CSR by Cone Communications, 88% consumers would be more loyal to a company that supports social or environmental causes. Also, according to a study by @nielsenmedia, 67% of respondents prefer to work for socially-inclined companies. It all seems like doing good for society is the new “purpose” businesses should be looking after. Meanwhile, there are a few companies who are already their bit with their social impact initiatives… Swipe left to discover… #impact #genz #socialimpact #environmentalimpact #customerloyalty #purpose #socialimpactinitiatives #consultancy #advisory #rmkcollective

Company Culture & Purpose - that is the "why"! According to the Company Culture Statistics 2022 by Team Stage, 46% of job seekers say company culture is an important factor during the process of job search. Commitment, social impact, work-life balance, diversity, well-founded values, a list of solid benefits, flexibility, transparency, trust….these and more are all part of a good company culture. And on the other side there's purpose. A healthy company culture and environment will drive employees to work with a purpose of making the world a better place and contributing to society in some way. The @kantarofficial Purpose 2020 study demonstrated that over a period of 12 years, the brands with high perceived positive impact have been the ones with a brand value and purpose of 175%. Do you think purpose and company culture are key reasons why employees prefer to work for companies with a positive impact? Let us know below! #companyculture #corporateculture #impact #businessimpact #commitment #worklifebalance #diversity #brandvalues #diversity #flexibility #transparency #trust #consultancy #advisory #rmkcollective

And the same applies to businesses. Being “green” is more than claiming to be “eco” or “sustainable” - it’s about being ethical and loyal to their customers. Stay true to your values and purpose - and the rest will come. Consumers are now looking to feel identified with a brand and their values. They want to feel part of it and contribute to the society and environment in some way with their acts. According to a report by @nielsenmedia, 66% of global consumers say they’re willing to pay more for sustainable brands. Greenwashing will only break that customer loyalty - and therefore create a kind of scepticism towards the “green” and “sustainable” market. If businesses stay true, and claim what they really are (even if they are only a 10% sustainable in their practices), customers will stay loyal and they will trust the brand. At the end of the day being “green” is not only about being sustainable - but also being true and transparent. Do you agree? #greenwashing #impact #sustainablebusiness #sustainability #transparency #greenbusiness #ecobusiness #value #purpose #consultancy #advisory #rmkcollective

Today’s consumer habits have changed. They focus more on sustainability, social and environmental impact and look for brands that align with this vision. More and more brands have understood this consumer trend and have tried to hop on this bandwagon. However, how sustainable, environmentally friendly, and socially conscious are these? Are they really it? According to a study conducted by @changingmarkets in June 2021, 59% of green claims made by apparel brands found to be unsubstantiated or misleading. WHY? The lack of regulation and clear standardized definitions of terms such as “sustainability”, “ethical”, “eco-friendly” or “green” has led brands to claim to be something that they’re actually not. Some unintentionally for the lack of knowledge on the criteria to be labeled as “sustainable” - others on purpose to create a sustainable image advertising false claims and hiding information taking advantage of the lack of regulation, public education and eco-awareness. If you are a doubting whether a brand is greenwashing or not, swipe left to discover the signs to look for and avoid falling into it.. #greenwashing #impact #businessimpact #sustainability #ecofriendly #greenbusiness #socialimpact #environmentalimpact #consultancy #advisory #rmkcollective

You know what they say - not everything that shines is glitter! And the same applies to the green movement happening around the world… With countries, citizens and organizations being more and more concerned about the impact of their acts on their environment, many businesses have been forced to adopt new practices that involve being more eco-friendly. However, as much as many companies have started doing their bit already - many others are just pretending to do so. They’re selling their "environmentally conscious" label just for the camera - and when you dive deep into their practices you can see that is all a facade. And what is the purpose? MARKETING! According to the latest “Synthetic Anonymous” report by the @changingmarkets nearly 60% of sustainable fashion claims are greenwashing. The main problem? Lack of transparency over their green claims. #greenwashing #impact #fakesustainability #sustainability #sustainable #environmentalimpact #sustainablebusiness #rmkpedia #rmkcollective

Being a BCorp means taking a holistic view of your organisation’s performance and measuring its impact on all stakeholders (staff, suppliers, customers, and environment). It's a rigorous process that requires the organisation to meet a benchmarked level of performance across areas of governance and workforce through the impact of its business model. But it's also about having leaders that are purpose-driven, looking to create a positive social impact above all and getting their teams involved in sustainability to create impact. How can they do that? • Get a carbon footprint calculator. So that your employees can track the total emissions of the business's activity. • Set measurable goals (I.e. Reducing paper by 20% in a year, so that your employees work towards achieving it). • Start small, as you can't make a whole company become sustainable from day to night. Small changes path the long way. • Seek out external support from organisations such as "A Step Back”, that help companies transform to be more sustainable. So, what is your business already doing to become a force for good? Let us know below! #impact #sustainability #forceforgood #bcorp #sustainablebusiness #consultancy #advisory #rmkcollective

Impact investing is known to be the practice of making purposeful investments into companies, organizations or funds to generate a measurable social and/or environmental impact - while generating financial returns. According to the Global Impact Investing Network’s 2020 Annual Impact Investor Survey, 68% of the participants reported that their investments done in a year met their financial expectations, of which 20% outperformed. Still doubting to consider or not impact investing? Swipe left… #impact #impactinvesting #investment #investing #financials #rmk7 #rmkcollective

ESGs…SDGs…are they linked? Actually, yes! They work together to determine how a company or any business can achieve a sustainable development for a specific matter. The ESG factors will determine whether a product is contributing positively to the environment and therefore provide the guidelines on how an organization can achieve sustainable development goals within the company, products and services. Looking to know a few of those guidelines? Swipe left… #ESG #SDGs #sustainabledevelopment #impact #sustainability #consultancy #advisory #rmkcollective

Eid Al Adha Mubarak! May this special occasion fill you with joy - all while illuminating your journey with health and peace. - The RMK Collective Team. #eid #eidmubarak #eidaladha #eidgreetings #consultancy #advisory #rmkcollective